Branding
SERVICES
The Couture Architect Studio is a masterful studio that takes pride in delivering exceptional architectural designs that are not only aesthetically pleasing but also highly functional. With a core focus on the craft of architecture, the Couture Architect Studio employs only the best designers, who are skilled at infusing the highest levels of creativity into their work.
Client
The Couture Architect
Year
2023
Category
Luxury Architecture and Lifestyle
Type of Work
Research
Visual Identity Services
Logo Design
Business Card Design
Web Design
Content Writing
Brand Guidelines
THE MISSION
The Couture Architect Studio seeks a distinctive brand identity that embraces their dedication to luxury, innovation, and sustainability. The goal is to create a visual narrative that underscores the studio’s commitment to architectural excellence and aesthetic sophistication, ensuring a cohesive and memorable brand experience across all platforms.
THE RESULT
The Couture Architect Studio is a sophisticated and chic mock brand, conceptualized and designed by the creative minds at I Am ART Agency. The primary branding elements for the studio—ranging from naming and tagline to brand colors and fonts—were meticulously curated to align with the studio’s ethos of luxury, innovation, and sustainability.
I Am ART Agency translated the studio’s commitment to architectural excellence and aesthetic sophistication into a visually compelling narrative that remains consistent across all brand platforms. The brand colors, consisting of chic neutrals and the signature Sheen Green, elevate the minimalist aesthetic of the brand. The selected fonts, primarily Poppins, lend a modern touch to the branding, ensuring brand recognition.
The agency’s distinctive logo design, coupled with their creative graphic designs for various brand elements such as hero images, letterhead design, and business cards, further reinforce the studio’s modern and chic identity.
Overall, the branding elements designed by I Am ART Agency encapsulate the essence of The Couture Architect Studio, creating a memorable brand experience that resonates with the audience.
The agency's name, Couture Architect, is a deliberate play on words that evokes a sense of luxury and exclusivity. It suggests that the agency doesn't just design buildings but also creates unique pieces of art that are tailored to the specific needs and desires of their clients. The word "couture" implies that just like a high-end fashion house, the Couture Architect Studio designs bespoke, one-of-a-kind structures that are truly unique.
To create a distinct brand identity, the Couture Architect Studio employs a color scheme that is inspired by the natural world, with shades of green and blue that symbolize growth and prosperity. The logo concept comprises a couture nest that represents the agency's commitment to designing buildings that are in harmony with the natural environment. The font used for the agency's name is sleek and modern, yet carefully chosen to maintain an air of sophistication that reinforces the exclusive nature of the studio.
The Couture Architect's brand photo style underscores their dedication to luxury, innovation, and sustainability. We chose images that adopt a clean and minimalist aesthetic, featuring crisp, high-resolution shots that showcase the intricate details and quality of our architectural designs. The distinctive photo style, combined with their signature color palette, contributes to a cohesive visual narrative that aligns seamlessly with their brand identity. The imagery not only complements and elevates their brand elements but also embodies their commitment to aesthetic excellence, mirroring the luxurious, modern, and sustainable ethos of The Couture Architect.