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Crafting a Cohesive Brand Story to Engage Customers

At I Am ART Agency, we know how to craft a good visual story. And we also know that great stories sell products and generate leads. That's why our services - which include print design, art direction, brand strategy, content writing and visual identity creation - are focused on the fashion, beauty, lifestyle and health & wellness industries. But more than just being market-savvy; Our values push us to help our clients become credible leaders in their field who always stands out against the competition.


Print Design is the process of creating visuals that will be used on a printed piece. This could be anything from a magazine advertisement to a business card. Our graphic designer's job is to take your vision and create a visually appealing and accurate representation of it that will look good when it's printed. We work with you to develop ideas, select fonts and colors and lay out the design. When the design is finalized, we package the files to be sent to the printer so that they can be made into a physical product.

  • Business Cards

  • Branded Packaging, Labels, and Shopping Bags

  • Brochures

  • Billboards

  • Book Covers and Interiors

  • Magazines Publication Design

  • Lookbook and Catalogs

  • Portfolios

  • Custom Journals

  • Signage

  • Flyers

  • Stationary

  • Greeting Cards and Invitations

  • Calendars and Planners

  • Posters

  • Menus

  • Banners

  • Wall Art

  • Office Art

In a world where trends come and go in the blink of an eye, it's more important than ever to have a clear and consistent brand identity. That's where art direction comes in. Art direction is the process of creating a unified visual identity for a brand. This can include anything from the logo to the packaging and website design.


Good art direction can help a brand stand out from the competition and create a lasting impression on consumers. It can also help companies communicate their values and message to their target audience.


At I Am ART Agency, we provide art direction services to the fashion, beauty, lifestyle, and health and wellness industries. Our goal is to help our clients achieve their desired results. We do this by creating a visually appealing and cohesive brand identity that resonates with leaders in those industries.


If you want help establishing or strengthening your brand identity, please get in touch with us today. We would be happy to discuss your needs and see how we can help you reach your goals. 

Services Included in Art Direction:

  • Develop Creative Concepts and Direction for Fashion, Beauty, Lifestyle, and Health and Wellness Brands and Magazine Publications

  • Developing Brand Positioning and Messaging that Reflects our Client’s Unique Voice and Vision

  • Crafting Brand Identities and Visual Aesthetics

  • Creating Brand Guidelines

  • Developing a Brand Strategy

  • Creating a Mood Board or Style Guide

  • Designing Graphics or Illustrations

  • Advertising and Marketing Design

  • Create Sketches to Communicate Ideas

  • Develop Brand Assets 

  • Oversee and Art Direct Photo and Video shoots 

  • Source Creative Teams and Venue for Production of Photo and Video Shoot

  • Designing Marketing Materials

Print Design
Art Direction

Branding is the process of creating a unique identity and image for your business, product, or service. Branding is all about how you present yourself to the world and how others perceive you. Brand strategy involves researching and selecting an appropriate brand name and developing a logo, visual identity, messaging, positioning statement, and brand values that will be used in marketing and advertising.


Brand strategy also includes managing different aspects of the brand, such as customer service, pricing strategies, and product packaging. Branding is essential for fashion and lifestyle, beauty, health & wellness, and any other type of business that wants to gain a competitive edge and grow its customer base. I Am ART Agency works with companies to create and execute an effective brand strategy that will help them attract, engage, and retain customers. Branding is a powerful tool that can be used to build trust, loyalty, and credibility in the marketplace. With the right branding approach, businesses can create a strong connection with their target audience and achieve long-term success.

  • Brand Identity

  • Brand Attributes

  • Customer Profiles and Journey

  • Product and Service Descriptions

  • Naming & Tagline Development

  • Brand Vision & Strategy

  • Logo Design

  • Creative Direction

  • Social Media Marketing

  • Digital Advertising & SEO

  • Packaging Design

  • Copywriting & Content Creation

  • Brand Guidelines & Activation

  • Voice of the Customer (VOC) Surveys

  • Custom Merchandise Development

  • Influencer Marketing

  • Public Relations

  • Media Buying & Planning

  • Email Marketing

  • User Experience & Interface Design

  • Website Development & Optimization

  • Video Production & Editing

  • Storytelling & Presentation Design

  • Print Design

  • Motion Graphics & Animation

  • User Research & Insights

Brand Strategy
  • Logo Design

  • Color Palette & Typography Selection

  • Styled Stock Photography

  • Custom Patterns and Illustrations

  • Website Design & Development

  • Social Media Graphics

  • Digital Ads & Promotional Materials

  • Business Card, Letterhead, and Stationery Design

  • Packaging & Signage

  • Apparel & Product Design

  • Editorial Design for Publications & eBooks

  • Branded Video Production & Animation

  • Collateral Design (brochures, flyers, etc.)

  • Brand Strategy Consultations

  • Brand Guidelines & Style Guides

  • Product Photography & Lifestyle Shoots

  • Copywriting and Content Strategy Development

  • Online Presence Management and Maintenance

  • Search Engine Optimization (SEO)

  • Custom Merchandise Design & Production

Visual identity is the overall look and feel of your company or product. It’s what people see and remember when they think of you. It can include your logo, fonts, colors, and design elements. You may also want to consider things like your website, social media presence, and marketing materials.


Visual identity is important for fashion, beauty, lifestyle, and health and wellness businesses because it can help them stand out from the competition. It can also help customers connect with your brand and understand what you’re all about. A good visual identity will make your business look professional and credible.

Visual Identity

Content creation is a powerful marketing tool that has become an essential part of the strategies employed by fashion, beauty, lifestyle, and health and wellness leaders. Content creation refers to the practice of creating content (text, images, audio, or video) that helps brands stand out in a crowded market by producing high-quality materials that capture their target audience’s attention. Creating content isn’t only about being creative and having fun with it; it is a way to give your audience valuable, shareable information that they can use.

  • Identifying and writing about the latest fashion trends.

  • Creating lookbooks, style guides, and other visual content.

  • Developing campaigns and promotions related to upcoming trends and seasons.

  • Crafting engaging copy and captions for social media posts.

  • Developing engaging videos related to fashion, beauty, lifestyle, health and wellness trends, styling tips, and more.   

  • Developing content for online stores and e-commerce sites in the fashion, beauty, and lifestyle industries.

  • Writing product descriptions, reviews, and other content for fashion, beauty, and lifestyle e-commerce sites.

  • Crafting SEO-friendly titles and meta descriptions

  • Creating press releases, newsletters, or other announcements about talks, conferences, or other events related to the health and wellness industry.

  • Designing ebooks, white papers, or other downloadable content that can be used as lead magnets for potential customers.

Content Creation

Website design is the process of planning, creating, and maintaining a website to meet the needs and goals of a particular business or organization. Website design focuses on improving the user experience with an aesthetic and practical layout and functionality features like navigation and search engine optimization that help visitors find what they need quickly.

  • Responsive Design: A website tailored to desktop and mobile navigational needs allows customers to view content easily on any device they have.

  • Usability Testing: To ensure the website is user-friendly and provides a pleasant experience for visitors.

  • Search Engine Optimization (SEO): Strategically placed keywords and metadata to make the website searchable and easily found by potential customers.

  • Content Management System: Easily update content on the website, including product information and blog posts.

  • SEO Copywriting: Writing content that is optimized for search engines with specific industry-focused keywords.

  • Analytics Integration: Tracking and analyzing data from the website to better understand customers’ behaviors and preferences.

  • Customized Theme Design: Crafting a unique design that sets the brand apart from competitors and reflects the company’s mission and values.

  • Multi-Channel Marketing Integration: Integrating social media, email marketing, and other channels into the website to reach potential customers.

  • Maintenance & Updates: Regularly updating content, plugins, security features, and design elements to keep the website running smoothly.

Website Design

Graphic design is the art of visually communicating messages and ideas to convey a message or evoke an emotion. It includes using various elements such as images, typography, color, layout, and composition to communicate a purposeful message. Graphic design is used in many industries, including fashion, beauty, lifestyle, and health and wellness.


For fashion, beauty, lifestyle, and health and wellness leaders, graphic design can be an invaluable tool to gain attention and create brand recognition. Graphic design helps to express the identity of a brand or product in a visually appealing way. It is also used to create materials such as logos, advertisements, websites, signage, packaging, and other marketing materials. Graphic design helps to create a cohesive visual narrative for a brand which can be used to engage customers and establish loyalty.

Services Included In Graphic Design

  • Logo design

  • Social media graphics

  • Print materials

  • Packaging design

  • Advertising campaigns

  • Illustrations

  • Infographics

  • Photo manipulation and compositing

  • Typography design

  • Presentation design

  • Apparel design

  • Posters and banners

  • Brochures and flyers

  • Signage and displays

  • Trade show graphics

  • Book covers, magazine layouts, etc.

Graphic Design


Let ART Define Your Brand

“Let us help you create a vision that communicates your story and speaks to your customers in the most impactful way. Share your vision with us, and we'll bring it to life!”

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