Brand Identity & Strategy
House of ADNAMA is a fashion brand rooted in intentional design, storytelling, and cultural awareness. The brand was created to offer more than products—it was designed to deliver a cohesive, recognizable experience that connects emotionally with its audience.
The goal was to establish a brand presence that felt elevated, considered, and consistent across every touchpoint, ensuring that each interaction—from first impression to long-term engagement—reinforced clarity, confidence, and identity.
Client
House of ADNAMA
Year
2018-Present
Category
Fashion
Type of Work
Brand Strategy Services
Brand Identity Design
Logo Design
Website Design
Creative Direction
Art Direction
Brand Messaging
Social Media Post Design
Catalog and Lookbook
Storefront/Retail Display
Copywriting
Content Creation Service
Product Placement
The mission behind House of ADNAMA was to build a brand experience that felt purposeful and refined while remaining accessible and authentic. Rather than focusing solely on aesthetics, the objective was to create a foundation that could support storytelling, audience connection, and long-term growth.
This required defining not just how the brand looked, but how it felt—ensuring that every visual and narrative decision aligned with the brand’s values and resonated with its intended audience.
House of ADNAMA emerged with a clear, cohesive brand identity that supports recognition, consistency, and emotional connection. The resulting brand system allows the collection to present itself with confidence across digital, editorial, and physical environments.
The work established a strong visual and narrative presence that enhances audience engagement while providing a scalable framework for future collections, collaborations, and brand extensions.
BRAND STRATEGY
The brand strategy focused on defining the core elements that shape the House of ADNAMA experience: tone, intention, and audience alignment. This process clarified how the brand communicates, how it presents itself visually, and how it maintains consistency across platforms.
By grounding creative decisions in strategy, the brand was positioned to deliver a unified experience—one that feels intentional, recognizable, and aligned at every stage of interaction.
Web Experience
The House of ADNAMA website was designed as an extension of the brand experience. Rather than functioning solely as a digital storefront, it serves as a visual and narrative environment that reflects the brand’s identity and values.
Layout, imagery, and pacing were intentionally designed to guide the audience through the brand story—creating a seamless experience that feels cohesive, immersive, and aligned with the overall brand system.
VISUAL IDENTITY
The visual identity for House of ADNAMA was designed to balance refinement with approachability. Typography, color, and layout were selected to support a clean, elevated aesthetic while allowing flexibility across editorial, digital, and promotional applications.
Each visual element was developed as part of a broader system, ensuring that the brand maintains cohesion while adapting naturally to different formats and environments. This consistency strengthens recognition and builds familiarity over time.
BRAND BOOK
A comprehensive brand book was created to serve as a reference point for visual and narrative consistency. This document outlines guidelines for typography, color usage, imagery, and tone—ensuring the brand experience remains cohesive as it evolves.
The brand book functions as a strategic tool, supporting clarity, alignment, and continuity across future campaigns, collaborations, and creative executions.
