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Design and Branding Workbook

Discover the secret to powerful branding with our digital "Design & Branding Workbook". This comprehensive guide focuses on creating a robust brand identity by helping you devise a resonant name and impactful tagline that speaks volumes to your target market. Uncover the potency of visual identity with in-depth discussions on key elements, including logos, colors, typography, and imagery. With an emphasis on the value of consistency, simplicity, and feedback, we guide you to design a captivating visual identity.


This workbook implores you to invest time and consideration into forming a name and tagline that resonates with your brand identity and audience. It includes handy worksheets to evaluate your current brand perception and target audience while brainstorming potential brand names and taglines.


The workbook also guides the choice of visual identity elements such as color schemes, typography, icons, and imagery. It further advises maintaining consistency across marketing channels and developing engagement strategies through visual content. Learn the essentials of correct logo usage and get guidelines on logo placement, color use, and typography choices.


Please Note: This workbook is in digital format. Upon opening the file, you can input your answers, highlight text, and add comments using Adobe Acrobat. Alternatively, you can print the document and fill it in manually.

Design and Branding Workbook

  • Intellectual Property and Usage License Agreement for the Design and Branding Workbook

    This License Agreement ("Agreement") is made effective upon the date of the digital purchase of the Design and Branding Workbook ("Workbook") provided by I Am ART Agency ("Agency"). The purchaser ("You") acknowledges and agrees to abide by the terms of this Agreement as a condition of purchasing and using the Workbook.

    1. Grant of License: The Agency hereby grants you a non-exclusive, non-transferable license to use the Workbook solely for your personal or internal business purposes. This license is limited to electronic use of the Workbook on devices owned or controlled by you. You are granted the right to print a single copy of the Workbook for personal use only.

    2. Copyright and Ownership: The Workbook is the property of the Agency and is protected by copyright and other intellectual property laws. You acknowledge that the Agency retains ownership of the Workbook and that the Workbook is licensed, not sold, to you. You do not acquire any ownership rights by downloading or using the Workbook.

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    • Reproduce, distribute, or publicly display the Workbook beyond the uses explicitly allowed by this Agreement.
    • Share, sell, rent, or lease the Workbook to any third party.
    • Modify, decompile, disassemble, reverse engineer, or create derivative works based on the Workbook.
    • Use the Workbook in any manner that infringes the intellectual property rights or proprietary rights of the Agency or any third party.

    4. Enforcement of Intellectual Property Rights: If you violate any of the terms of this Agreement, the Agency reserves the right to terminate this license at any time without notice. Additionally, any unauthorized use, duplication, distribution, or sharing of the Workbook may subject you to civil and criminal penalties, including possible monetary damages, for copyright infringement.

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    By purchasing, downloading, or using the Design and Branding Workbook, you acknowledge that you have read this Agreement, understand it, and agree to be bound by its terms and conditions. If you do not agree to the terms of this Agreement, do not purchase or use the Workbook.

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