top of page

7 Branding Trends to Help Your Business Stand Out in 2023

"Unlock Your Brand's Potential with Innovative Strategies"

By Amanda Chapman | Founder of I Am ART Agency

As we dive into 2023, it's vital to stay ahead of the game and leverage the latest branding trends to ensure that your business stands out from the competition. This blog post will look at 7 of the most powerful branding trends set to take over 2023 and how you can use them to maximize your business success. From Augmented Reality experiences and visual storytelling to leveraging user-generated content and social messaging apps, each trend offers a unique way to reach your target audience and create an impactful brand story. So keep reading to discover how to use the latest 2023 branding trends to stay ahead of the competition and make your business stand out.

The 7 Branding Trends To Help Your Business Stand Out In 2023

  1. Augmented Reality

  2. Visual Storytelling

  3. User-generated Content (UGC)

  4. Content Marketing

  5. Influencer Marketing

  6. Social Messaging Apps

  7. Developing A Visual Identity

1. Augmented Reality (AR) Experiences

Augmented Reality (AR) experiences are one branding trend that will help your business in 2023 and beyond. AR can open up valuable opportunities for customer engagement, product promotion, and innovation. By bringing physical items alive through digital technology, businesses can blur the lines between real and virtual worlds and create highly immersive marketing experiences. In addition, with many customers now using mobile devices, AR opens up new avenues for exploring products with tools such as 'try it on' features for clothes, providing the unique opportunity to enhance the tactile user experience. As branding becomes an increasingly important tool in business success, adopting trends like AR will become essential to ensure your business remains competitive.

“By leveraging the power of AR for branding success, businesses can create dynamic customer experiences that become incredibly memorable and stand out from their competition.”

What is AR, and how can it be used to enhance customer experiences

AR integrates real-life views with digital objects overlaid on top of them to create a magical experience. Imagine being able to virtually sample shades of lipstick at your favorite store or step inside a theme park right in the comfort of your own home—AR can make it happen! It's no wonder that experts estimate the global market for AR hardware will reach billions of dollars by 2024. By investing in AR now, companies can be sure they're setting themselves up for success in the years ahead.

Examples of businesses using AR to stand out from the competition

Augmented reality (AR) revolutionizes how businesses stand out from their competition. AR-assisted marketing initiatives have already proven to increase customer engagement and brand recognition, helping ensure a company can capture the attention of its intended demographic. For example, IKEA released an app that uses augmented reality to let customers "try before they buy" by placing 3D furniture models over a real-time view of their home. Similarly, Fisher-Price has incorporated AR into its product range with Learning Lodge Navigator, allowing parents to get detailed information about their baby products in various languages through visual AR technology. Even popular cosmetic brands like L'Oréal are using AR to engage customers–allowing them to virtually experiment with different makeup looks without purchasing the products. By incorporating such innovative uses of augmented reality into their strategies, businesses are finding tremendous success on the market and attracting more customers as they continue to move forward in this digital age.

How your business can leverage the power of AR for branding success

Augmented Reality (AR) has the tremendous potential to revolutionize branding success and can be leveraged by businesses in innovative ways. With this technology, companies can create dynamic customer experiences that become incredibly memorable due to their engaging nature. By implementing AR, businesses can also showcase their branding messages to a broader audience because they can quickly generate digital content that is eye-catching and impactful. In addition, AR branding campaigns increase consumer engagement and allow customers to interact with your brand in an exciting way. By using AR, you can set yourself apart from your competition in a creative way and establish trust with customers. By effectively leveraging the power of AR for branding success, you can make sure your business reaches its goals and stands out from the crowd.

2. Visual Storytelling

What is visual storytelling, and how can it benefit your business?

Visual storytelling is a powerful tool for businesses seeking to engage their customers. By utilizing stories through visuals such as images, videos, and infographics, you can bring your message to life in a way that may not be possible with written words alone. Moreover, visual storytelling allows for creative interpretations of complex ideas and topics and enables audiences to understand your message more quickly and effectively. Furthermore, visually documenting a specific journey can help tell meaningful stories that leave a lasting impact on potential customers. By utilizing this effective medium, businesses can attract their audience and make them feel invested in their product or service. Therefore, visual storytelling is invaluable in reaching and connecting with customers - so any business looking to make an impact should consider leveraging it.

Examples of compelling visual storytelling from successful brands

Brands looking for examples of compelling visual storytelling should draw inspiration from the most successful ones. Iconic logos, such as the Nike swoosh, instantly evoke a certain feel or emotion in the viewer and tell a brand story without any additional context. Similarly, Coca-Cola uses bright visuals and its famous bottle shape to communicate a message of happiness and timelessness. In 2019, National Geographic's popular hashtag campaign, #YourShot, successfully pivoted its exclusive photo community to encompass both amateur and professional photographers. By tagging their photos with the hashtag, these users had the chance to have their images featured on the page, which in turn aided in National Geographic page gaining 4.2 million followers. Similarly, Apple's "Shot on iPhone" campaign allowed amateur photographers to share their own photos taken with the device. By giving them a platform to show off their skills and creativity, Apple was able to reach an even wider audience and create user-generated content that could be shared around the world. Both of these campaigns were highly successful in using social media as a tool for furthering engagement and inspiring creative expression.By leveraging powerful visuals and simple but meaningful messages, many brands have showcased their stories through captivating scenes and engaging advertisements.

Tips for using visual storytelling to tell your brand story

Utilizing visual storytelling is an effective way to excite and engage your audience and help your brand stand out in the marketplace. An effective strategy for optimizing visuals is creating an original narrative that draws on emotional and factual content and then breaking this story down into smaller stories expressed through captivating visuals. Next, invest in high-quality images, videos, graphics, and more - using authentic content helps you create a lasting positive impression. Finally, use visual storytelling consistently to keep your audience engaged, ensuring your message resonates with them over time.

3. Focus on UGC (User Generated Content)

What is UGC, and why should it be a priority for businesses?